It’s a smelly job

…but someone got to do it. New York Times has hired their first ever perfume critic.

Mr. Burr will review and rate new and classic perfumes as well as other scents such as perfumed candles. He will ascribe a four-star rating system to each perfume, similar to those awarded by The Times to restaurants, ranging from no stars for a poor or satisfactory perfume to four stars for an extraordinary scent.

Hm, I do love perfumes, but I don’t know… Isn’t this going a bit too far?!

Via BuzzMachine