Sandwich hotel

My favourite sandwich chain in London, Pret a Manger, is heading into the hotel business. On Friday Co-founder Sinclair Beecham will open Hoxton Hotel not far from The City. In the same way he revolutionized the sandwich business he’s now trying a new and different approach to hotels and its customers.

…a room pricing system borrowed from the budget airlines. It starts with attention-grabbing special offers - five rooms are sold off at £1 a night - then there are some for £29, and thereafter the price rises steadily and transparently the later you book. At the moment, weekend nights for the next month come in at just £59.

This is so smart, it’s hard to think that nobody have thought about it before. The rest of the travel industry are already doing it, so why shouldn't it work with hotels?!