The Snake

I’ve been rather fascinated by the hype over the movie Snake on a plane. Reading tons of posts and comments about a movie that hardly anybody had seen (until Friday that was). Now it looks like the hype was bigger than the first weekend revenues.

The high-flying thriller preceded by months of unprecedented Web buildup technically debuted as the No. 1 movie, but with a modest $15.25 million opening weekend, according to studio estimates Sunday.

The buzz around the movie is every marketer’s dream, but somehow in my opinion it was becoming a bit too much. And we all know that too much of a thing is never good.