Poster boy

While passing a Boots last week in London I casually looked in the window. A huge orange poster with a good-looking man showing off a perfect toned body. For a second I just kept walking until it hit me that I recognized that smile and face. It was Johan, my old colleague and friend from working at BingoLotto. We ran into each other at the airport last year in November when both of us were going Paris. Back then he had just become the face of Hugo Boss’ new skincare line for men, and a huge poster with his face was hanging in the window of Hugo Boss’ flagship store on Champs-Elysées. Running into each other again right after New Year’s he told me that he had just signed an exclusive contract with Hugo Boss (and getting paid an obscene amount of money) Meaning that he would only do work for them and just very selective gigs/ads.

Seeing the poster in the window made me of course walk in to Boots. And there it was again. An even bigger poster of Johan and the Hugo Boss cologne Boss in Motion. I couldn’t help smiling and thinking that we have both come a long way since sharing a small and very cold corner office 6 years ago. Back then who would have thought he would become a fulltime model and I a manager… On my home on the airplane someone was reading The Sunday Times, and there he was again. One full-page picture. Very cool!!! I’m so happy for him.