More and more platforms are available to upload creative content as video, words and audio. But once uploaded is still the copyright yours? Well, it depends.
The Guardian has an interesting article on this question - Whose content is it anyway? It seems like it very much varies from case to case. As the creator you need to know what and where to upload.
BBC and Channel 4 use the Creative Commons attitude, which means sharing creativity but the creators retain the rights. On MTV Flux it’s the other way around. They own all the rights, to the extent of having the option to use the content even when you remove it.
My first instinct is to say that if you create something you own the rights to it, but what if some of your material is taken from some other media source? Is it still yours? Somebody before you created the whole thing from scratch, you just changed or added content. So this is really a very tricky question. And something I believe is going to be an even bigger issue the more user-generated content sites there get on the Internet. Only time will tell, but I believe and hope that the Creative Commons rights will be the way to go.
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