38 different varieties of milk

It has recently been reviled that Tesco, Britain’s major supermarket chain, is selling 38 different varieties of milk.

Britain's largest food retailer typically sells specialties such as low cholesterol, lactose free, omega 3 enriched, locally sourced, soya, flavoured and goats' milk alongside standard cows' milk.

Tesco also stocks 154 different jams, 107 varieties of pasta and 98 types of fruit cordial.

As a customer I do like to have different choices, but 38 varieties seems a little bit overboard. And 154 different jams? I would just get confused and buy the one I always buy. The same goes for milk. But I guess some customs are picky and if they can’t find what they want they’ll go elsewhere. Plain supply and demand really. But 107 verities of pasta? How picky can one be? It’s only pasta or milk. Or jam. Not rocket science.