1% rule

The Guardian today has a very interesting article on community-generated project on the Internet.

It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.

Just thinking about the online communities I belong to. It’s the same people over and over who post and generate content. The rest of us just comment and or offer ideas of improvement. I wonder why it is that way? Is it that some people are chattier or more opinionated than others or is it just that the rest of us are lazier? Something to ponder.

So what's the conclusion? Only that you shouldn't expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders.

So true. And especially here in Sweden where we are very far from the creator to consumer trend.