Irritating web site

Gerry McGovern at Marketing Profs Daily Fix has written a rather amusing post about the Scandinavian Airlines web site – The Most Irritating Web Site in the World.

As a frequent SAS flyer (there isn’t much choice if you live in Sweden) I can just agree. Their web site and booking system isn’t very good, but compared to how it used to be, this is good…

A side from being amusing the posts points out two very important things that all too often are forgotten when working with content.

Nobody cares
What sort of vacuous vanity allows any organization to believe for one nanosecond that the customer has any remote Outer Mongolian desire to go on a journey and "take a look at the things we've done"?
…
The Web customer is always, always, always in a hurry
The Web is the land of attention deficit syndrome. People are improperly impatient.

Two truths that might hurt for some companies, but after all isn’t a web site made for the customers and not for the company's own enjoyment?!