November 26, 2006

The world in 2007

- Don’t bet against the internet says Eric Schmidt, Chairman and CEO of Google, in an article for The Economist's The World in 2007:
But what’s surprising is that so many companies are still betting against the net, trying to solve today’s problems with yesterday’s solutions. The past few years have taught us that business models based on controlling consumers or content don’t work. Betting against the net is foolish because you’re betting against human ingenuity and creativity.
Very wise words. There is no stop to human ingenuity and creativity, so instead of wondering about the customer or the content embrace the fact that today the customer is part of the content. Go with the flow rather than against the flow. A win-win situation just waiting to be discovered.

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